Our story.

We offer a wide range of items for your home and business! From furniture, decor, lighting, mattresses, and flooring - we have it all! We offer home consults, free delivery, and free flooring estimates. Contact us today to find out how we can make your house feel like a home!

 

History of Ideal

It all began with an idea of helping their community. Deb and Loras Klostermann took ownership of Ideal Decorating in 1998.

After Deb and Loras’ passing Kelly and Jon became the new owners of Ideal in 2014. It was Kelly’s goal to keep her mother legacy alive. As Kelly says, “They watch over us, I don’t want anyone to forget that they’re in every decision, every transaction we do.”

Then in 2017, they added another family to the crew! Beth joined the ownership team to complete their trio!

 
 

Ideal Today

In 2019, after 50 years of being located on HWY 136, Ideal Decorating moved to it’s current location, Main Street in Dyersville.

 

Meet the owners.

  • Kelly

    OWNER

    I became part owner of Ideal Decorating in 2014. I couldn’t pass up the opportunity to continue my parent's legacy! I’m most often in the office paying bills & helping with inventory. Every once in a while I have the pleasure of assisting customers on the floor or helping with deliveries!

  • Jon

    OWNER

    I have been a part of Ideal Decorating since high school. In 2014, Deb Klostermann approached me about buying the business and I couldn't say no. She was like a mom to me and of course, I could never say no to my little angel dove.

    You can find me doing everything around here. I will help install flooring when needed, go on home consults, deliveries, and will work in the office helping with sales. The only thing you won't see me touching is the checkbook!

  • Beth

    OWNER

    After a couple of years working out of town I decided to come work at Ideal Decorating in early 2016! I came on to help with sales and mostly computer work, mainly inventory. Then, in 2017 the opportunity to join Kelly & Jon as an owner came to light. Now you can find me doing paperwork behind a desk, helping with deliveries, installing flooring, and most importantly - working with YOU to make your house a home!

Meet our team.

  • Deb

    SALES ASSOCIATE

    In 1998 I started working at Ideal, because I simply couldn’t say no to my dear friend, Deb.

    I do whatever I need to do to help at the store: work with customers, put together furniture/displays, claims, rearrange the floor, and SO much more! I’m defently a jack of all trades!

  • Penny

    SALES ASSOCIATE

    My connection to Ideal Decorating began with sharing/renting space for my floral shop to combine businesses with Deb & Loras. I continued with Ideal behind the scenes helping set the store for the holiday open houses. In January of 2020, Jon, Beth & Kelly approached me about coming aboard the ID family full time. So..here I am!

    You can find me doing multiple duties, however, decorating the store and customer'’ homes are amongst my favorite!

  • Angie

    SALES ASSOCIATE

    I joined the Ideal Decorating team in September 2021.

    Fashion, design, texture, color, lighting, and aesthetics has always been an interest of mine and I was fortunate to find Ideal Decorating at a time when they were looking to grow.

    I am new to the industry and eager to learn which creative outlets fit my personality the best. I’m grateful to work with loving supportive people who care for one another’s well-being in a community where everyone wants to see people succeed.